11th July 2022 | Innovation What's brewing? 

What's Brewing: Satisfice or Maximise?

It’s holiday season. Not in an American Christmas sense, but in a British, go to Spain and turn the colour of a lobster kind of sense. I was recently talking to a colleague about our respective partners being the chief holiday organiser and how they take it very seriously with an in-depth, thorough review of a range of hotels. I am definitely not that person, when it comes to holidays anyway. But it got me thinking about the way humans make decisions, and the idea that people fall into two categories: maximisers and satisficers.